Listen to the full piece:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
HOST: And now to a totally different kind of music — punk rock and hard rock. In the midst of their popularity in the 1980s came the Black Rock Coalition. African American musicians and artists in New York founded the group in 1985. For a while it really helped some Black bands make it big. But Lance Dixon reports that changes in the music industry have made it harder for Black musicians to be seen beyond their skin color.
NARR: When the Black Rock Coalition began in 1985, its flagship band was Living Colour. They stormed onto the scene with their hit song, “Cult of Personality.”
[Fade in “Cult of Personality” to a bed that fades out until first WILLIAMS ACT]
It hit #13 on the Billboard charts and won the group a Grammy in 1990. Living Colour’s Vernon Reid was one of the founders of the coalition and Gene Williams is currently the artistic director of the New York chapter. He watched a recent Living Colour performance on YouTube and was shocked that some commenters on the video didn’t identify them as a Black group.
GENE WILLIAMS: They didn’t even know Living Colour was black. They see Corey up there and they’re like, oh my God he’s black!?
He says the fact that people are shocked, decades later, is a part of why the Black Rock Coalition or BRC was founded in 1985. Their goals were to seek chances for Black artists to perform, record and be paid fairly.
WILLIAMS: When we started we needed an outlet for musicians to have venues that weren’t really provided for us at the time.
Eventually they were able to find places to play. And building off the fame of Living Colour, the BRC gained momentum and allowed for other bands to follow suit. BRC co-founder Greg Tate says it also allowed them to assert their Blackness.
GREG TATE: We chose the name Black Rock Coalition because we knew if you put Black in front of anything it immediately becomes kind of terrifying to certain folks.
Jimi Hazel is the lead guitarist of another BRC band–24-7 Spyz and he says that given the history of rock and roll, the idea of Black people playing it shouldn’t be so surprising.
HAZEL: Black people don’t rock. Hello? We’ve been rocking since the fifties, we invented it.
Of course, rock and roll came out of blues music. Black artists like Chuck Berry, Muddy Waters and Jimi Hendrix rocked in the 50s and 60s. Guitarists that followed them moved into funk bands like Sly and the Family Stone and Funkadelic with large Black followings. But, once disco arrived, Hazel says it became more about dance tracks and not live shows.
HAZEL: That’s really when the disconnect happens between Black people and rock music. Because now rock it just went back to being predominantly a white thing, except for a handful of black bands. But, they weren’t being supported by their own people.
Gene Williams says today there are even fewer places for bands to play in New York.
WILLIAMS: We lost a lot of great venues, we don’t have CBGB’s anymore, we don’t have Danceteria, we don’t have the places that we started at.
Greg Tate who, along with his BRC work, is a long-time music journalist says the real problem is what he calls “progressive racism” in the music industry.
TATE: There’s still a desire to keep Black musicians in their place.
Tate says this racism means corporate executives still tell Black musicians that they can’t sell them as artists.
TATE: You know, they were telling people that in 1985 when we started, and they’re kind of still telling people that 30 years later.
The Black Rock Coalition’s membership today is mainly built on the older acts who are still rocking, but mainly at the occasional benefit concert. Still, there are younger supporters of the movement.
[Fade in Earl Greyhound song “Shotgun” to a bed and fade out before THOMAS ACT]
Earl Greyhound was a rock trio that debuted in the largely-white alternative rock scene seven years ago.Bassist and vocalist Kamara Thomas and drummer Ricc Sheridan were the black members of the group. Thomas says when the band was looking for a new deal, label executives weren’t sure of what to do with them.
KAMARA THOMAS: Labels still had this kind of idea about how you market music and how it’s gotta be divided into all these categories. And you market r&b to black people and rock to white people.
There have been some noteworthy crossover exceptions since Living Colour. Black rock artists like Lenny Kravitz in the nineties and bands like TV on the Radio more recently. But, Darrell McNeil, operations director for the New York BRC, thinks it’s not enough.
MCNEIL: We can have a black president, but we can’t have a black superstar rock and roller outside of say like a Lenny Kravitz. He’s the guy who kind of gets the pass. But, he’s the only guy who’s getting the pass.
But maybe Kravitz is starting to be joined in the mainstream by some good company.
[Fade in Gary Clark Jr. song “Numb” to a bed until MCNEIL ACT]
Gary Clark Jr. is a rising star in the industry, Tate says he’s been able to find success due to his look, charisma and the popularity of blues-rock bands like The Black Keys. His debut album Blak and Blu peaked at #6 on the Billboard charts last year. McNeil says Clark is embodying the Black Rock Coalition’s mission.
MCNEIL: In a lot of respects I look at him as kind of an ambassador as to the different things that can happen for a black artist if you put together your audience the right way.
[“Numb” fades in as a bed through SOC and end of piece.]
And with another potential crossover Black rocker on the rise, the BRC can continue to fight for a fair shot.
Lance Dixon, Columbia Radio News.