Tag Archive | "iphone"

A Slice of the App Market for New York City

Joshua Jefferey, digital media manager at the Warhol Museum in Pittsburgh, demonstrates the museum’s iPad app on July 12, 2011. The app lets visitors “silk-screen” photos on portable devices. Photo by Keith Srakocic, AP.

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BY BEN BRADFORD

HOST: Nearly half a million U.S. workers develop applications for mobile devices—smart phones and tablet computers. It’s one of the fastest growing industries in the US, according to a recent report by the Washington tech policy organization TechNet. And, New York has a large share of those jobs—almost 10 percent according to the report. Ben Bradford visited one of the city’s app businesses to find out why New York is doing so well.

BRADFORD: New York software firm Expand the Room has been around for ten years. It has about 30 employees, a floor in a chic little office building down by Fulton Street, and a speakeasy-ish bar tucked in back. The company has traditionally developed websites that featured a survey or a contest, or browser-based games. For instance they’re getting ready to launch a new slot machine/time-travel game on Facebook.

SOUNDS: slot machine game

BRADFORD: But since last summer, company president James Cole says demand has changed significantly.

COLE: Up to a year or two ago we were primarily 100 percent web-based and now about 50 percent of what we’re doing is mobile-based.

BRADFORD: In other words: Apps. Apps. Apps. And that’s been good for business. Expand the Room is…expanding. In 2009, the company had 10 employees, now it has about 30. And, still hiring.

The surge in demand started after Apple introduced the iPhone in 2007. But it was another two years before Expand the Room started to see business. The company’s Matthew Brochstein thinks that, as more people became comfortable with mobile devices in their personal lives, corporate executives felt pressure to evolve as well.

BROCHSTEIN: All of a sudden these CEOs—50, 60, 70 years old—running these companies were aware that apps existed, and their kids and their grandkids, they were now using these. And all of a sudden, it moved to “well if I go into the app store, and I don’t have an app, and someone searches my brand and I don’t have an app, they’re just going to stop, because I’m not taken seriously anymore.”

BRADFORD: The company produced its first app last summer. As Cole tells it, celebrity gossip magazine Us Weekly was already a client, and now the magazine wanted an app—something with fitness news and photos of celebrities. So the folks at Expand the Room built it. Another client saw that app and wanted one too, so they made that. And, then another. These clients are predominantly from the media and entertainment industries in New York.

Donn Morrill, who’s president of the trade group the New York Technology Council, says the presence of those powerhouse industries in New York helps explain the city’s booming app market.

MORRILL: You’ve got this interesting combination in New York between media, entertainment, and technology, and I think that’s driving a lot of the innovation you’re seeing in the mobile and the app space.

BRADFORD: And a third major New York industry is driving the boom, as well: finance.

But Morrill doesn’t think the city just got this business by default. He says Mayor Michael Bloomberg and his administration have prioritized the technology industry, most recently offering Cornell billions of dollars to develop a tech campus on Roosevelt Island.

MORRILL: He now has a post of a chief digital officer, he has Cornell opening up shop here in the city, so I think you’re going to see long-term sustainable technology growth here in the city.

BRADFORD: So, Morrill thinks these jobs are here to stay. But, the app economy is still only five years old. While apps are the hot new frontier, the TechNet report warns, “the location and number of app-related jobs are likely to shift greatly in the years ahead.”

Ben Bradford, Columbia Radio News.

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Desktop tech detects cancer in an hour

With a tiny tissue sample, the DMR, can detect cancer cells in an hour and can be interfaced with an ordinary iPhone. Photo by Jonah Comstock/Columbia Radio News.

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Checking for cancer isn’t a quick process. From the time doctors first notice a tumor-like growth, it takes as much as a week before they can be sure of what they’re seeing.  But a new technology could change all that. Doctors at Boston’s Massachusetts General Hospital have completed clinical trials on what they’re calling a Diagnostic Magnetic Resonance device, or DMR. The machine is smaller than a shoebox, and can diagnose cancer in an hour.

Dr. Ronald Ennis is the director of radiation and oncology at New York’s St. Luke’s-Roosevelt Hospital. He says cancer diagnosis usually starts with an MRI or CAT scan, and then a biopsy, which involves taking a lot of cells with a large needle.

“There can be some tissue damage caused by the biopsy itself,” he said. “Those risks are usually low, but in the lung for instance there can be a possibility of causing lung collapse”

But risks like these could soon become obsolete—along with the waiting time for test results. The DMR uses a tiny fraction of the cells a biopsy takes, and can screen them for cancer within an hour.

In Boston, at his lab at Mass General, engineer Hakho Lee showed me to the DMR prototype, which was in three pieces on a table. A metal cylinder in a clear plastic cube, a little smaller than a shoebox, was connected to a plain metal box–like an external hard-drive. That was attached by a jury-rigged cable to an iPhone.  Lee touched the smartphone’s screen, displaying a red chart.

“And this little computer or little electronics is being interfaced with this iPhone here, so, just with a tap, you can start the measurement,” he said.

The “MR” in DMR is the same as in MRI – magnetic resonance.  That’s because the DMR is essentially a scaled down, stripped down MRI machine.  The DMR uses a magnetic field to scan tissue samples for particular proteins, the calling cards of whichever kind of cancer the doctors are looking for.

Cesar Castro–another doctor at Mass General–says that in tests like this one, DMR also detected cancer more accurately than traditional biopsies. But speed and ease of use are where the machine really shines. With a DMR, patients could get an immediate diagnosis at their bed-side, or even from their family doctor.

“It essentially equips the clinician and the researchers with more information about the status and kind of a snapshot of the cancer throughout the course of therapy. We haven’t been able to do that previously with prior technologies,” Castro said.

Cancer may not be the only disease the DMR can detect. By changing the protein markers, engineer Hakho Lee envisions using the device in third-world countries as a near-instant test for tuberculosis. The machine is also cheap to make – about $200 each if they were mass-produced – though Castro says the DMR will still need to be handled by medical professionals.

Dr. Ronald Ennis is cautiously optimistic about this invention. He says the greatest benefit could be to patients, who experience a lot of anxiety waiting to hear about test results.

“If that could be shortened to an immediate procedure instead of you know a week or two of one scan and then a biopsy and then waiting for the results, that would be great in terms of patient experience,” he said.

Ennis warned that technologies that look good in a lab don’t always make it into the real world, and he admits that a cancer detector that’s smaller, faster, cheaper, AND more accurate than current methods sounds too good to be true.  But if the DMR makes it through clinical trials, it may turn out to be just that.

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