Tag Archive | "iPad"

A Slice of the App Market for New York City

Joshua Jefferey, digital media manager at the Warhol Museum in Pittsburgh, demonstrates the museum’s iPad app on July 12, 2011. The app lets visitors “silk-screen” photos on portable devices. Photo by Keith Srakocic, AP.

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BY BEN BRADFORD

HOST: Nearly half a million U.S. workers develop applications for mobile devices—smart phones and tablet computers. It’s one of the fastest growing industries in the US, according to a recent report by the Washington tech policy organization TechNet. And, New York has a large share of those jobs—almost 10 percent according to the report. Ben Bradford visited one of the city’s app businesses to find out why New York is doing so well.

BRADFORD: New York software firm Expand the Room has been around for ten years. It has about 30 employees, a floor in a chic little office building down by Fulton Street, and a speakeasy-ish bar tucked in back. The company has traditionally developed websites that featured a survey or a contest, or browser-based games. For instance they’re getting ready to launch a new slot machine/time-travel game on Facebook.

SOUNDS: slot machine game

BRADFORD: But since last summer, company president James Cole says demand has changed significantly.

COLE: Up to a year or two ago we were primarily 100 percent web-based and now about 50 percent of what we’re doing is mobile-based.

BRADFORD: In other words: Apps. Apps. Apps. And that’s been good for business. Expand the Room is…expanding. In 2009, the company had 10 employees, now it has about 30. And, still hiring.

The surge in demand started after Apple introduced the iPhone in 2007. But it was another two years before Expand the Room started to see business. The company’s Matthew Brochstein thinks that, as more people became comfortable with mobile devices in their personal lives, corporate executives felt pressure to evolve as well.

BROCHSTEIN: All of a sudden these CEOs—50, 60, 70 years old—running these companies were aware that apps existed, and their kids and their grandkids, they were now using these. And all of a sudden, it moved to “well if I go into the app store, and I don’t have an app, and someone searches my brand and I don’t have an app, they’re just going to stop, because I’m not taken seriously anymore.”

BRADFORD: The company produced its first app last summer. As Cole tells it, celebrity gossip magazine Us Weekly was already a client, and now the magazine wanted an app—something with fitness news and photos of celebrities. So the folks at Expand the Room built it. Another client saw that app and wanted one too, so they made that. And, then another. These clients are predominantly from the media and entertainment industries in New York.

Donn Morrill, who’s president of the trade group the New York Technology Council, says the presence of those powerhouse industries in New York helps explain the city’s booming app market.

MORRILL: You’ve got this interesting combination in New York between media, entertainment, and technology, and I think that’s driving a lot of the innovation you’re seeing in the mobile and the app space.

BRADFORD: And a third major New York industry is driving the boom, as well: finance.

But Morrill doesn’t think the city just got this business by default. He says Mayor Michael Bloomberg and his administration have prioritized the technology industry, most recently offering Cornell billions of dollars to develop a tech campus on Roosevelt Island.

MORRILL: He now has a post of a chief digital officer, he has Cornell opening up shop here in the city, so I think you’re going to see long-term sustainable technology growth here in the city.

BRADFORD: So, Morrill thinks these jobs are here to stay. But, the app economy is still only five years old. While apps are the hot new frontier, the TechNet report warns, “the location and number of app-related jobs are likely to shift greatly in the years ahead.”

Ben Bradford, Columbia Radio News.

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iPads Show Potential for Autism Community

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Jodie Singer, 13, at home with her iPad. Photo by Gianna Palmer

By Gianna Palmer

When people refer to autism, they’re actually talking about a set of five developmental brain disorders known as autism spectrum disorders. The symptoms of autism and their intensity vary, but often include difficulties with communication and social skills.

Thirteen-year-old Jodie Singer, like many children with autism, is not conversational. She tends to repeat phrases and words over and over. Earlier this morning, before her school bus arrived, Jodie listened to children’s songs on her iPad.

A lanky bundle of energy, Jodie alternates between bites of Cheerios and excited hopping to the tune of Old MacDonald. Her mom, Alison Singer, says the iPad is able to hold Jodie’s attention in ways that other toys haven’t.

“She likes the farm a games, the baking cooking games, the animals games. So there’s certainly  a lot of  things that interest her on the ipad. But I think more importantly is she’s able to be independent. She can listen to music, she can watch youtube videos and she can do this independently. Which with other toys she really needs much more assistance,” said Singer.

Singer is also the founder and president of the Autism Science Foundation and keeps close track of emerging tools for kids with autism. She says the iPad has been a boon to the autism community. Kids really love it, she says, in many ways much more than other devices specially developed for them. Singer also points out that iPads can actually help some children communicate. For example, there are applications where a child can type in words, and the device will read them aloud. But Singer doesn’t see the iPad as a therapeutic in and unto itself.

“Think about it like a workbook. Some children can use workbooks independently, some children love to do workbooks, some children really gain great skills from doing , and some just do it for fun. It’s the same with an ipad. I mean an ipad can be fun, it’s something kids can do independently, and it can also be a very valuable tool in hands of trained, skilled therapist,” Singer says.

Dr. Howard Shane specializes in communication disorders, particularly with children on the autism spectrum,. Though Dr. Shane uses iPads in the autism language program he directs at the Children’s Hospital Boston, he agrees with Singer that  the iPad is not, by itself a clinical intervention.

“The clinical procedure of choice is for the child to be looked at to see what their strengths are and their weaknesses and then try to find apps and hardware that’s going to match those abilities,” says Shane.

Shane says one of the most important things about the iPad is that it doesn’t cost nearly as much as the specialized medical computers that came before it.

“We used to, you know, we could justify suggesting 7,8, 9,000 dollar pieces of equipment that now, you have the same functionality in an iPad,” Shane says.

Shane and his colleagues at the Children’s Hospital Boston use many different technologies in their research into communication disorders. And as for the iPad—

“We think its emerging an tool and its going to be an important one, but its certainly not the only thing that we, the only arrow in the quiver,” said Shane.

Rhonda McEwen is trying to quantify the impact of that arrow. She is a professor at the University of Toronto, and is currently conducting phase two of a study examining touch technologies, including the iPod Touch and iPad. Her studies put these technologies into Toronto classrooms and worked with students with autism.

“We actually did measurements of baseline communication measurements before, during and after the study, and we see increases in their communicative ability over so many categories, but particularly in the areas of social interaction and peer-based interaction” McEwen says.

McEwen says that so far, her research supports putting iPad in classrooms with autistic children.

“The teachers have demonstrated that they have been able to find use for it as a supplement to their curriculum in all of the classes that it was introduced to,” McEwen says.

In the Singer’s Scarsdale home, Jodie is on her way out the door to the bus. After a morning spent playing with her iPad, she wants to take it with her, but her mom has her leave it behind. For now, the iPad is not a part of her school day.

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