Tag Archive | "coffee"

A Rainbow In My Coffee

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HOST INTRO: What’s it like to be a faceless employee working at one of the world’s biggest chains? Commentator Alexandra Hall remembers the time she tried to add some color to your morning coffee.

My Starbucks work station was a little cubby- sized counter right inside the entrance to Target- a welcoming gesture to customers who need a java chip frappacino while they browse toothpaste and packets of shirts.

Starbucks is highly efficient. Every drink is made as if on a GM assembly line. But instead of mufflers, fenders, and airbags we used pre-measured packets of milk and espresso. One ingredient that Starbucks does make is whipped cream. Throughout the day, baristas fill stainless steel canisters with heavy whipping cream and vanilla syrup. A little metal bullet filled with carbon dioxide on the lid, plus a good shake, makes it ready for topping a beverage. Unlike transparent vanilla, Starbucks’ raspberry syrup is a deep red. Swapping one for the other, I started making pink whipped cream instead of white. Customers loved it. I expected my manager to be impressed. Instead, she said, “That’s not what Starbucks wants.”

I was leaving to college anyway, so on my last night on the job, I decided to do something about Starbucks’ no color, no creativity policy. My plan was to drop food coloring into each canister of the next day’s batch of whipped cream. I would leave the first three or four white so that when they discovered my rainbow garnish, they would be too busy not to use it.

That night I added 5 drops of blue to one canister. 6 drops of green to another right beside it. I was giddy with excitement. I imagined the look on my boss’s face when she served a thrilled customer their grande iced mocha with extra purple whipped cream. She would probably have to call in the CEO of Starbucks so they could strategize about adding multi-colored whipped cream to the menu.

Unfortunately that’s not the way it worked out. Just before leaving, a coworker who was in on my plan ran in. He told me that the manager of Target had discovered my plan and that I should get out of the store quick. I completely panicked. I grabbed my stuff and booked it to the parking lot. A security guard started chasing me- probably just because he saw a person running. He yelled for me to stop, but I didn’t. I jumped in my car and took off.

For weeks, Target called my house and left messages. This message was for Alexandra Hall. They needed me to come in. There was something about  “tampering with food.” I held the cordless phone at arms length, whisper screaming to my mom.
“What if they call the cops?” I asked.
“For whipped cream? No” she said.
Every day I thought the FBI was seconds away from banging down the door. I even considered covering my license plate with a plastic bag. At 18, the wrath of Target was the end of my world.

That summer after high school, I wanted pink whipped cream to be my enduring legacy to Starbucks. But I ended up feeling too scared to leave the house. It turns out Starbucks was too big for my small plans. Still, I’m glad that I tried. And even happier that I didn’t end up in jail.

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Replacing Credit Cards with Cell Phones

Soy Cafe in the West Village uses an iPad to read credit cards and to accept payments from smart phones. Photo by Ben Bradford.

 

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The cashless society: essayists and futurists have been writing about it since the 1950s. Banks brought us one step closer in the 1960s with the introduction of the credit card, and another with the debit card two decades later. Now, some of the biggest names in technology, finance, and retail are unveiling a new concept that could bring us closer to the cashless era. It’s called the mobile wallet. Customers use smartphones instead of credit cards to pay at stores and restaurants.

Warner: “You’re probably looking at one of the most significant areas of growth over the next couple of decades.”

That’s Democratic Senator Mark Warner at a hearing held yesterday to brief lawmakers on this emerging technology.

Some financial research firms estimate that mobile payments could account for as much as half a trillion dollars in transactions just two years from now. Google, Apple, Walmart, AT&T, Visa, and Paypal are just a few of the companies chasing that market.

I decided to try a mobile wallet.

I left my real wallet on my bed, pulled out my smartphone, and downloaded “Pay with Square,” the most popular and established application. It took about a minute to install, another minute to load up my credit card information, and then…much longer to find a place in Manhattan that would actually accept it.

AMBI: Bradford rejected
BB: “Can I pay with my phone?” Clerk: “No you can’t.” (5s)

That’s the kind of response I usually heard. After about a half hour, I found Prodigy Coffee in the West Village, using the app’s list of merchants.

AMBI: Bradford at Prodigy
[Post entering Prodigy, fade under narration, post back up for marked lines, and repeat through end of doc sound]

Clerk: “Hi!” BB:”Hey, how’s it going?”

The manager, Ali Horowitz greeted me as I walked up to the counter. I took out my phone. I was a little tentative.

BB: “If I get a uh small green tea, can I pay for it with my phone?” AH: “With Square? Yeah.” BB: “Okay, cool, let’s do that.”

The app used my phone’s GPS to determine that I was close to Prodigy Coffee. A button appeared on my screen to “open a tab”—I pushed it, and sent a signal over my phone’s Internet connection to Horowitz’s iPad behind the counter. My name popped up on her screen.

AH: “Benjamin. Bradford.” Ben: “That’s me.” AH: “Love it. Thank you!”

With a push of a button, I was 2 dollars poorer and one green tea happier. Horowitz says it’s as easy for merchants as it is for consumers.

Horowitz:  Your name pops up, you just hit the picture, and then the other person will get an email saying Prodigy Coffee has charged their email account. (10s)

It may be easy, but not many people use the app. Over the past three months, Prodigy Coffee has had a grand total of about ten customers pay with their phones.

Adil Moussa is an expert on merchant payments for the consulting firm Aite Group. He says the big firms like Google, Walmart, and AT&T are developing different technologies with the same goal in mind: they hope to create the definitive mobile wallet…and to reap the profits.

Moussa: That one bank becomes top of wallet or top of mind, whenever you want to use—whenever you want to purchase something, you would think of that card or that device as the first thing you were going to use. (12s)

The winner would receive a cut of every transaction, as well as data about their users’ buying habits, and the potential for vast advertising revenue. But. There are a number of obstacles to widespread acceptance, and Moussa is skeptical you’ll be leaving your cash or credit cards at home anytime soon.

Moussa: Let’s face it. To get somebody to change their behavior and to trust the fact that they can actually put their information on a phone is not going to be easy. (12s)

The security of mobile wallets was the major topic of discussion at yesterday’s Senate hearing.

There’s also a chicken and egg problem. Consumers won’t adapt until retailers do, and vice-versa. Jen Brown is both—she uses Pay with Square personally, as well as to organize class events as a student at UCLA’s business school. She says she’s been able to use her mobile wallet less than ten times.

Brown: I mean, I probably use it most just by paying for tickets to myself at school where I’m both the merchant and the customer. (7s)

The technology has been slow to catch on in the U.S. Phone carriers, developers, and banks all want a cut of the profits, and they’ve been hindering rather than coordinating with each other. That may be changing.

In other countries—particularly Japan and South Korea—mobile wallets have been used for years. When the iPhone was introduced in 2007, Japan already had millions of cell phone transactions every month.

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